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The author synthesizes research at the genesis of the field of family entrepreneurship, allowing to distinguish it from the field of family business. Indeed, family entrepreneurship is at the intersection of family, entrepreneurship and family business and is dedicated to the understanding of entrepreneurial behaviors of family, family members and family businesses. Here, the author emphasizes the importance of context as well as bidirectional relationships to grasp the multiplicity of behaviors and their antecedents and outcomes. The author offers an overview of possible futures: how family entrepreneurship can be instrumental in understanding and taking action in face of ecological, economic and societal issues.

The author synthesizes, critically assesses and integrates extant research, offering a state of the art of the field of family entrepreneurship accessible to a wide audience of readers.

The author reviews and integrates the literature that undergirds family entrepreneurship, flushing out its idiosyncratic value relative to family business. The author underscores how framing situations and issues with family entrepreneurship is a promising avenue to better understand and navigate pending ecological, economic and societal stakes.

This perspectives paper distinguishes family entrepreneurship from family business, the former building on and expanding the latter. It highlights how the augmented view is useful to understand entrepreneurial behaviors of families, family members and family businesses because it triangulates family, entrepreneurship and family business. Consequently, the present state of the art provides a useful synthesis and perspectives of possible futures. The originality of this research relies in offering a snapshot integrating prior research at the genesis of the field and demonstrating how the field can fruitfully support future research and practice, in particular to address grand challenges and wicked problems.

Extant family business research focuses on the understanding of value creation through the binary interactions between the family and its business (the family – business nexus). This article addresses this issue by expanding the understanding of value creation beyond the family-business nexus to that of value creation among a wider set of stakeholders (the family business service ecosystem). It recognizes the multi-faceted nature of family businesses and conceptualizes a value creation process through a broader scope of internal and external stakeholders.

This research theoretically connects Business Model Innovation (BMI) and Service dominant logic (SDL) as foundations of an ecosystem approach of value creation established through collaboration, coproduction and co-creation based on Value in Use (ViU). The authors then present the FB Service Ecosystem BM.

This research generates an overarching model of value creation and integration that reflects and enacts the purpose of the family firm’s project through interactions with ad hoc internal and external actors as possible Third Avenue of value creation, transcending the family versus business paradox. Termed FB Service Ecosystem, this overarching model can be at the forefront of economic, ecological and societal transition, by tacitly transmitting such BMs through their networks of stakeholders. The FB Service Ecosystem is important because it can support the transition of economies and societies based on service, collaboration and meeting multiple stakeholder needs.

This research addresses the dichotomy between financial and non-financial outcomes and between agency and stewardship. It transcends this paradox to offer an inclusive value creation perspective considering a wider set of internal and external stakeholders based on reciprocal service provision and co-creation of mutual value, foundations of service dominant logic, among actors of a service ecosystem federated by and around the family business, termed Family Business Service Ecosystem.

The purpose of the study is to explore inductively the unique paradoxical tensions central to family business (FB) and to analyze how FB's members face these tensions and their implications in the personal and professional realms.

A multiple-case study with 11 parent–offspring dyads from Portuguese FBs was conducted putting the focus on the micro-level interactions.

The slopes of roles and relationality in FBs produces three persistent sets of tensions around cognition, emotion and action. These tensions exist in a paradoxical state, containing potentiality for synergy or trade-off.

Our study is the first to empirically demonstrate that paradoxical tensions between parent and offspring are interrelated, by emphasizing the uniqueness of FB as a paradoxical setting and offering insights to negotiating of these singular paradoxes.